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Build a clear, strategic marketing plan from the ground up
Create meaningful, sustainable growth in your practice
Uncover your unique Magnetic Marketing Formula to attract the right clients
Attract the right people, connect with them in a way that feels good, and turn that into real growth for your health brand.
Having a clear plan to brand your health business, combined with a digital marketing plan is the most powerful way to grow a profitable one while staying true to your values.
When your brand strategy is well-defined, everything you do aligns with your core message and attracting the right audience who trusts you and connects with your vision, becomes a lot easier.
I am your Marketing Consultant, and Health Brand Growth Strategist, and am driven by a passion to empower businesses in the health space by demystifying and simplifying marketing.
Recognising health businesses as the backbone of a thriving community, society and ultimately our economy, I am dedicated to ensuring you harness the power of effective marketing strategies to propel your business forward.
I’ve worked with hundreds of health brands over the last 8 years in business, facilitating growth through strategic positioning, dynamic lead generation, and converting potential customers into profitable ventures and filling your appointment books.
I’m not afraid to call BS on marketing tactics and trends that are designed to confuse and offer false hopes to business owners, an approach has not only won me accolades & deserving recognition but has also been a testament to the tangible success stories of businesses I have transformed.
If you’re a practitioner, therapist, coach, clinic owner and you help people live healthier lives, then you’re in the right place. Now is your time to build your health brand like the superhero you are.
It’s my mission to make high-level marketing strategies accessible to all, empowering the health industry business owners to achieve their dreams with the right tools, practices, and knowledge.
With a toolkit not just to survive but to thrive in the world of digital marketing, much like you help your patients and clients.
It’s time to feel in control of how you show up and proud your business has a strategy to lean into, and roll out.
Learn the key elements to create a digital marketing system that effortlessly attracts more people to fill your appointment books, and builds your business towards sustainable success, while feeling aligned with your values. The reasons your started your health practice in the first place.
module #1 - Build Your Magnetic Health Brand Foundations
We start by laying the foundations for sustainable growth, the heartbeat of your health brand. You’ll learn how to identify and deeply understand your perfect client, define your brand’s purpose, and craft a message that reflects your mission and values. Together, we’ll use AI-assisted tools to help uncover audience insights, refine your brand story, and develop messaging that feels personal, human, and aligned. By the end of this module, you’ll have a rock-solid foundation that magnetically attracts your ideal clients, the ones who genuinely align with your health practice and values.
module #2 - Create a High-Converting, Trust-Building Website
Your website is the digital clinic front door to your brand, and first impressions matter. I’ll show you how to use SEO strategies to help identify high-value keywords, write health-aligned content, and ensure your site is easily found by the right people. You’ll also learn how to measure what’s working (and what’s not) so your site continues to perform like a well-tuned system. By the end of this module, you’ll have a professional, optimised website that builds trust, attracts dream clients, and converts visits into bookings.
#module 3 - Establish your magnetic marketing messaging
It’s time to bring your words to life. In this module, you’ll learn how to articulate your Transformation Message, the before-and-after your clients experience when they work with you. We’ll use writing tools to help you brainstorm, refine, and test your messaging so it connects deeply and clearly. You’ll also define your unique selling points (USPs) and learn how to weave emotion and expertise into every touchpoint. By the end, you’ll have messaging that speaks straight to the heart of your audience, and sounds like you, only more magnetic.
module #4 - Develop Your Lead Magnet & Client Journey Funnel
Attract and nurture your dream clients with an irresistible lead magnet and an aligned email funnel. You’ll learn how to generate specific ideas for your business, outline your content, and personalise your client journey so it feels authentic and supportive. We’ll map out how to guide new leads from first contact to booking, seamlessly and strategically, while maintaining a genuine, human connection. By the end, you’ll have a complete system to attract, nurture, and convert leads into loyal, long-term clients.
module #5 - Activate your content marketing plan
Your content is your voice and this is where it gets amplified. You’ll learn how to create and schedule content that builds authority and connection across your key platforms. We’ll use my custom GPT to streamline your content creation process, from idea generation to captions, blogs, and video outlines, saving you hours while keeping your voice authentic and aligned. By the end of this module, you’ll have a clear, actionable content plan that showcases your expertise and grows your health brand consistently and confidently.
module #6 - Craft your 12-month digital marketing plan
Clarity brings freedom, and your marketing plan is your blueprint. Here, we’ll create a complete 12-month marketing strategy aligned with your business goals. Using data insights, you’ll map your key marketing activities, identify seasonal opportunities, and design a plan that adapts to your business growth. By the end, you’ll have a strategic roadmap that keeps your marketing intentional, adaptable, and ready to evolve as your health brand expands.
ON-DEMAND MASTERCLASS with Hayley Osborne – Pin to Win: Mastering Pinterest for Business Success
ON-DEMAND MASTERCLASS with Mark Coppola – Climb the Ranks: A Comprehensive SEO Masterclass
MY LITTLE BLACK BOOK OF CONTACTS – 15+ years in the making. You know when you find “your people”, they’re worth keeping. This is that resource.
This course is designed exclusively for health brands. From solo practitioners and therapists to clinic owners and wellness entrepreneurs who want to attract more of the right clients, amplify their impact, and grow sustainably.
No prior marketing experience is needed! The Magnetic Marketing Formula breaks down each step in simple, easy-to-follow terms. Whether you’re a complete beginner or someone looking to refine your marketing strategies, the course is structured to meet you where you are.
By the end of the 8 weeks, you’ll have a comprehensive marketing strategy in place, including a magnetic brand foundation, a high-converting website, a lead magnet, and an email marketing funnel. You’ll also have a 12-month marketing plan to ensure you stay on track for long-term business growth.
On average, you’ll need to set aside 2-3 hours per week to go through the course materials, complete the exercises, and implement the strategies. The course is designed to be actionable and efficient, so you can make progress without feeling overwhelmed.
Yes! However this is catered to you if you’re in the business of helping others live healthier, happier lives. Inside, you’ll learn how to create a values-led digital marketing system that feels aligned, authentic, and easy to manage, so you can finally stop winging it and start showing up with clarity, confidence, and consistency.
Yes! You’ll have access to myself to ask any questions you have at all through our time together. PLUS the freedom to submit any work you want checked and feedback on during the duration of the course. As well as a community of like-minded business owners to help with any discussions you want group feedback on. You can ask questions, get feedback, and connect with others on the same journey.
The course materials are available to you for 12 months, so if you need to go at your own pace, you can. You can always revisit any part of the course whenever you’re ready, even after the 8-week program is over.
No worries at all. Email the team at hayley@hayleyosborne.com and we will get back to you ASAP with an answer.
Magnetic Marketing Formula is designed exclusively for health brands, not for every brand. It not only teaches you the ‘what’ and ‘how’ to market your health brand, but it also ensures that your marketing efforts feel aligned with your personal and practice values. Help you grow your business with ease and authenticity, without burning out or chasing trends.
You’ll walk away with a complete marketing system, a long-term marketing plan, and the tools you need to continue growing your business. Plus, you’ll retain 12 months access to the course content and updates, so you can revisit any module at any time over 12 months.
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Learn the key elements to create a digital marketing system that effortlessly attracts your ideal clients and builds your business towards sustainable success, while feeling aligned with your values.