Brand management and digital marketing with Soul
Delivering a great social media strategy is not the only element in this important mixing bowl of marketing. In order to have cut through in an already busy market you really need to have a well-rounded marketing strategy, closing the circle on your communications from every angle.
I work with you to encompass all digital channels that serve your individual business well.
- Consumer insights
- Brand plan
I can help you every step of the way!
For you to have brand growth in the long term ‘type-a’ way we all wish for, it’s important to connect with your audience on an emotional and authentic level. Tell the story, the whole story. Let’s face it, we’re all nosy and want to know how the evolution of your brand came about, why it exists and the soul of your brand.
With strategy comes consumer insights! What are your dynamic customers saying about your brand? What makes them LOVE you and keep coming back to you? What would a day in the life of your typical consumer look like? All these juicy details help to disseminate and build your brand guidelines, which essentially exist to represent your brand.
- Brand guidelines
This is your strategy rolled out into one special bunch of visuals, well written copy, packaging and everything in between. These are the things you need to speak to your loyal crew of customers that differentiates you from the rest.
I understand your need to be different in order to have cut through in an already busy market. I am the proud owner of soy candle business Hayley Kate and time after time people say to me, why are you making candles, there are so many brands on the market already? My response is always: No one can ever be me, there is room to co-exist andddd how many coffee shops are there? This is the identity and Soul of your business, it’s that things that sets you apart from the rest and injects the life you need in your business to stand out from the crowd.
Marketing and comms
- Integrated campaigns
- Clear touchpoints
- Seamless call to action
Two words: LAZER SHARP
Engaging people is the mother of all ships here! You can seriously have the best product or service in the universe but unless you can get people to truly engage with it, and buy it, everything here is fruitless right?
I like the words pro-active instead of re-active. That sums up my life actually! I have been a brand manager and marketer for the last 13+ years working on some of our most loved brands and I know first-hand when you have a clear approach and strategy, results follow. Money is effectively spent and not wasted, your brand builds equity and your consumers become loyal and everyone starts organically singing the message you originally intended them to. That’s what this is all about.
Let's have a chat, contact me
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